Talking to A Brick Wall by Deborah Mattinson

Talking to a Brick Wall by Deborah MattinsonHow New Labour stopped listening to the voter and why we need a new politics

Synopsis:

Deborah Mattinson, a political pollster, has been monitoring public opinion since the mid-1980s, and helped transform Labour into Europe s greatest election-winning machine of the modern era. The book tracks the ups and downs of the Blair/Brown era as seen from beyond Westminster, showing how closely political reputation correlates with voter connection. It profiles the swing voter, shows the importance of women s votes, and what gives a politician popular appeal, and maps the voters views through the 2010 campaign and its immediate aftermath, showing how the electorate has been left out of political decision making and revealing the public s recipe for rehabilitating the Labour Party and rebuilding trust in democracy.

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