Wikinomics

“Publishers of music, literature, movies, software, and television are like proverbial canaries in a coal mine – the first casualties of a revolution that is sweeping across all industries…. A power shift is underway, and a tough new business rule is emerging: Harness the new collaboration or perish.”

Some books are Big Idea books.

The quote above is from Wikinomics, by Don Tapscott & Anthony D. Williams.

Books like this take an idea which once explained seems kind of obvious – Now I’ve got the idea, what’s the point in buying the book? you think.

When these books work best is when they take the idea, and apply to a whole new area. In this case, we all know that there’s something pretty revolutionary about the way Youtube, Wikipedia, Linux operate and have come into being, but what about pharmaceuticals?

“if you’re a retired, unemployed, or aspiring chemist, Proctor & Gamble need your help. The pace of innovation has doubled in its industry in the past five years alone, and now its army of 7,500 researchers is no longer enough to sustain its lead. Rather than hire more researchers, CEO A.G. Lafley instructed business unit leaders to source 50 percent of their new product and service ideas from outside the company. Now you can work for P&G without being on their payroll. Just register on the InnoCentive network where you and ninety thousand other scientist around the world can help solve tough R&D problems for a cash reward.”

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